Paid search and social that pays for itself in qualified leads
What does Gridweb’s paid media service include? Gridweb plans, builds and manages Google Ads, LinkedIn Ads and Meta Ads campaigns for established South African businesses, including landing pages and conversion tracking. Campaigns are optimised and reported on cost per qualified enquiry, not clicks or impressions.
Most ad budgets leak before anyone calls.
Broad keywords, generic landing pages and missing conversion tracking mean money spent on people who were never going to buy. We tighten targeting, send traffic to pages built to convert, and track every call and form back to the campaign that produced it — so you know exactly what each enquiry cost.
Channels we manage
Google Search Ads
High-intent keyword campaigns for buyers already searching for what you do.
Performance Max & Shopping
Product and lead campaigns across Google’s network for eCommerce and catalogues.
LinkedIn Ads
B2B campaigns targeted by industry, company size and job title — for decision-makers.
Meta Ads
Facebook and Instagram campaigns for awareness, remarketing and lead generation.
Landing pages
Fast, focused pages for each campaign, built and tested by the same team that builds our websites.
Tracking & reporting
Google Analytics 4, Tag Manager, call tracking and form tracking, reported monthly in your dashboard.
Pricing: management from [R PRICE] per month plus your ad spend, which is paid directly to Google, LinkedIn or Meta. Setup from [R PRICE] once-off, including tracking and the first landing page.
Four phases
Audit
Review of existing accounts, tracking and landing pages, with a list of where budget is being wasted.
Build
Conversion tracking, campaign structure, ad copy and landing pages.
Launch & test
Controlled launch, search-term clean-up and ad and landing-page testing.
Scale
Budget moved to what produces qualified enquiries, with a monthly report and review call.
Paid media FAQs
How much should we spend on Google Ads?
It depends on how much clicks cost in your industry and how many enquiries you need. Gridweb recommends a starting test budget after the audit, usually enough to collect meaningful data within the first 4 to 8 weeks, and then adjusts it based on cost per qualified enquiry.
Who owns the ad accounts?
[CONFIRM: You do. Gridweb manages campaigns inside ad accounts owned by your business, so you keep full access and history if you ever move on.]
Is LinkedIn worth it for B2B in South Africa?
LinkedIn is usually the most precise way to reach decision-makers by job title, industry and company size. Clicks cost more than on Google or Meta, so it works best for higher-value services where one client is worth many clicks.
Do you also handle SEO?
Yes. Many clients run paid media and SEO together: ads produce enquiries from day one while SEO builds long-term organic visibility. See SEO services.
Find out where your ad budget is leaking
Free ads audit. 021 300 1841 · info@gridweb.co.za